What being a MadLab Group member means to you—the client.

If you have been coming here for a while, you’ve probably heard that Biometrics is part of the MadLab Group (http://madlabgroup.com/). But what exactly is the MadLab Group and how does it affect you?

The MadLab Group is a worldwide network of gyms who have worked together to figure out best practices. In other words, the Madlab Group gyms have worked together to figure out how to run a gym that best maximizes success for it’s clients, it;s coaches and the business itself.

5 MadLab Group Features that Pertain to YOU—the client

5. Fundamentals/Personal Training

If you started training at Biometrics within the last year you went through a one-on-one introductory session with a coach. That was likely followed by 10-20 personal training sessions with that same coach where he/she worked with you on your strengths and weaknesses and got you prepared for classes at a speed that was comfortable for you. Before you were graduated to group classes you had to reach and demonstrate a certain fitness level before qualifying.

If we’re doing it right then you probably developed a relationship with this coach and feel like you have someone in your corner helping you reach your health and fitness goals.

Can you imagine what your gym life would look like without having gone through personal training? If you had been thrown right into the fire of group classes on day 1? If you would have been asked to snatch on day 2? It probably wouldn’t have gone all that well for you, right?

Many gyms do just that: They throw you directly into the fire of group classes, or they put you through a 12-person group fundamentals program and you never learn the movements properly because you don’t receive enough one-on-one attention. Best case scenario, you get by because you happen to move well and be athletic. Worst case scenario, you get injured or overwhelmed and quit. Through it all, you never get the chance to really get to know your coach. In fact, you probably are never even given the option to have a personal coach.

A one-on-one intro day, followed by 10-20 personal training sessions, is part of the MadLab prescription. It’s what we at Biometrics have discovered is best for performance, for health and safety, and for longevity at the gym.

4. Coach for Life

We’re not interested in New Year’s revolutionist clients. We’re interested in clients who are looking for a coach and fitness program to keep them healthy and fit for life.

The same way most of us have a family doctor our entire lives, and likely an accountant and maybe even a lawyer, our hope is that your MadLab coach becomes your fitness, health and wellness, and nutrition coach for life—someone you turn to to help you when you’re 20, when you’re 40 and when you’re 85 years old.

Believe it or not, this is RARE in the fitness industry today. What is more common are personal trainers or “coaches” who stick around for just a couple years. The reason they leave the industry is because they can’t make a living coaching. For the client this means the gym you’re at is often marred by a constant revolving door of coaches.

MadLab’s biggest goal is to professionalize the industry so its coaches can earn professional wages and become career coaches—meaning they stick around for years, even decades.

For YOU, this means you won’t have a constant revolving door of coaches at Biometrics; you’ll have someone in your corner for life who is a professional in their industry.

3. MadLab-trained Coaches

Let’s be honest: The fitness industry can be somewhat F-ed up. Anyone can call him or herself a personal trainer, whether he or she took only a weekend course or spent four years studying human movement earning themself a degree. It would be difficult to think that those two people might be considered equal and Biometrics’ prides itself in hiring only the most highly qualified people for entry into our Coach For Life apprenticeship program.

MadLab “Coach For Life” coaches all go through an extensive apprenticeship program which includes an extensive online school. These two things make up the core of our MadLab PCDP or Professional Coach Development Program) and stay enrolled in that online school for the length of their coaching career. (More on the details of PCDP in an upcoming post)

In short, your coach knows what he or she is talking about—how to keep you working toward your goals, and how to keep you injury-free.

2. Hybrid Memberships

All of our memberships at Biometrics are what we refer to in the Madlab Group as Hybrid Memberships. They provide a blend of personal training and group fitness access and are a staple in the Madlab Gym business model. We hope you have taken advantage of your opportunity to access upgraded memberships and increased one-on-one time with your coach.

Whether you utilize an upgraded membership or not one of the features of any MadLab Group gym is you always have the option to do extra one-on-one personal training on top of your group classes—even if you’re a five-year veteran. These sessions with your coach allow you to work on any specific weaknesses or skills you want to improve upon. Another option is to talk to your coach about getting a completely individualized training program.

1. Worldwide Network of Gyms

If you travel—for work or pleasure—there are MadLab gym’s all around the world. You can check out the Madlab Group member map here.

When you show up at a MadLab gym in another city and tell them where you’re from, not only will you have the piece of mind that you’re in good hands, you’ll get the royal treatment from the MadLab family.